Smart-Feed

Privacy Policy

Our Relationship to You and Smart-Feed.co.uk

Smart-Feed.co.uk Ltd (“SMART-FEED.CO.UK”) is a private limited company incorporated in England with company number 08299591 and whose registered office is 12 The Broadway, St Ives, PE27 5BN.

Smart-Feed.co.uk Ltd, based in the UK and handles online order transactions originating from the EEA. Smart-Feed.co.uk Ltd is the data controller for online order transactions.

As data controllers, we determine the means and purposes of processing data in relation to the online order transactions. If you have any questions about your SMART-FEED.CO.UK Account, your personal information or this Privacy Policy, please direct your questions to admin@Smart-Feed.co.uk

 

The Personal Information We Collect

Personal information is data that can be used to identify you directly or indirectly, or to contact you. Our Privacy Policy covers all personal information that you voluntarily submit to us and that we obtain from our partners. This Privacy Policy does not apply to anonymised data, as it cannot be used to identify you.

You may be asked to provide personal information anytime you are in contact with SMART-FEED.CO.UK or partner companies. SMART-FEED.CO.UK may share your personal information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, and content (see the section below).

Except as described in this Privacy Policy, SMART-FEED.CO.UK will not give, sell, rent or loan any personal Information to any third party.

 

Personal Information Collected

We collect personal information to provide you with our Services. When we require certain personal information from users it is because we are required by law to collect this information or it is relevant for specified purposes. Any information you provide to us that is not required is voluntary. You are free to choose whether to provide us with the types of personal information requested, but we may not be able to serve you as effectively or offer you all of our Services when you do choose not to share certain information with us.

For example, we collect personal information which is required under the law to open an account, add a payment method, or execute a transaction. We also collect personal information when you use or request information about our Services, subscribe to marketing communications, request support, complete surveys, or sign up for a SMART-FEED.CO.UK event. We may also collect personal information from you offline, such as when you attend one of our events, or when you contact customer support. We may use this information in combination with other information we collect about you as set forth in this Policy.

We collect the following types of information:

  • Personal Identification Information:Full name, date of birth, age, nationality, gender, signature, utility bills, photographs, phone number, home address, and/or email.
  • Formal Identification Information:Tax/ other ID number, passport number, driver’s license details, national identity card details, photograph identification cards, and/or visa information.
  • Financial Information:Bank account information, payment card primary account number (PAN), transaction history, trading data, and/or tax identification.
  • Transaction Information:Information about the transactions you make on our Services, such as the name of the recipient, your name, the amount, and/or timestamp.
  • Employment Information:Office location, job title, and/or description of role.
  • Online Identifiers:Geo location/tracking details, browser fingerprint, OS, browser name and version, and/or personal IP addresses.
  • Usage Data:Survey responses, information provided to our support team, public social networking posts, authentication data, security questions, user ID, click-stream data and other data collected via cookies and similar technologies.

 

How Your Personal Information is Used

Our primary purpose in collecting personal information is to provide you with a secure, smooth, efficient, and customised experience. In general, we use personal information to create, develop, operate, deliver, and improve our Services, content and advertising, and for loss prevention and anti-fraud purposes. We may use this information in the following ways:

  • To maintain legal and regulatory compliance

Some of our core Services are subject to laws and regulations requiring us to collect and use your personal identification information, formal identification information, financial information, transaction information, employment information, online identifiers, and/or usage data in certain ways. For example, Smart-Feed.co.uk must identify and verify customers using our Services in order to comply with anti-money laundering and terrorist financing laws across jurisdictions. In addition, we use third parties to verify your identity by comparing the personal information you provided against third-party databases and public records. The consequences of not processing your personal information for such purposes is the termination of your account as we cannot perform the Services in accordance with legal and regulatory requirements.

EEA Residents: For individuals who reside in the European Economic Area (including the United Kingdom) or Switzerland (collectively “EEA Residents”), pursuant to Article 6 of the EU General Data Protection Regulation (GDPR) or any equivalent legislation (collectively “EEA Data Protection Law”), we process this personal information to comply with our legal obligations.

  • To enforce our terms in our user agreement and other agreements

SMART-FEED.CO.UK handles very sensitive information, such as your identification and financial data, so it is very important for us and our customers that we are actively monitoring, investigating, preventing and mitigating any potentially prohibited or illegal activities, enforcing our agreements with third parties, and/or violations of our posted user agreement or agreement for other Services. In addition, we may need to collect fees based on your use of our Services. We collect information about your account usage and closely monitor your interactions with our Services. We may use any of your personal information collected on our Services for these purposes. The consequences of not processing your personal information for such purposes is the termination of your account as we cannot perform our Services in accordance with our terms.

  • To provide Smart-Feed.co.uk’s Services

We process your personal information in order to provide the Services to you. For example, when you want to take payments by credit/debit card, we require certain information such as your identification, contact information, and payment information. We cannot provide you with Services without such information.

  • To provide Service communications

We send administrative or account-related information to you to keep you updated about our Services, inform you of relevant security issues or updates, or provide other transaction-related information. Without such communications, you may not be aware of important developments relating to your account that may affect how you can use our Services.

  • To provide customer service

We process your personal information when you contact us to resolve any questions, disputes, collect fees, or to troubleshoot problems. We may process your information in response to another customer’s request, as relevant. Without processing your personal information for such purposes, we cannot respond to your requests and ensure your uninterrupted use of the Services.

  • To ensure quality control

We process your personal information for quality control and staff training to make sure we continue to provide you with accurate information. If we do not process personal information for quality control purposes, you may experience issues on the Services such as inaccurate transaction records or other interruptions. Our basis for such processing is based on the necessity of performing our contractual obligations with you.

EEA Residents: For all of the above categories, excluding the first bullet point, pursuant to EEA Data Protection Law, we process this personal information based on our contract with you.

  • To ensure network and information security

We process your personal information in order to enhance security, monitor and verify identity or service access, combat spam or other malware or security risks and to comply with applicable security laws and regulations. The threat landscape on the internet is constantly evolving, which makes it more important than ever that we have accurate and up-to-date information about your use of our Services. Without processing your personal information, we may not be able to ensure the security of our Services.

EEA Residents: Pursuant to EEA Data Protection Law, we process this personal information to satisfy our legal obligations.

  • For research and development purposes

We process your personal information to better understand the way you use and interact with Smart-Feed.co.uk’s Services. In addition, we use such information to customise, measure, and improve Smart-Feed.co.uk’s Services and the content and layout of our website and applications, and to develop new services. Without such processing, we cannot ensure your continued enjoyment of our Services. Our basis for such processing is based on legitimate interest.

EEA Residents: Pursuant to EEA Data Protection Law, we process this personal information to satisfy our legitimate interests as described above.

  • To enhance your website experience

We process your personal information to provide a personalised experience and implement the preferences you request. For example, you may choose to provide us with access to certain personal information stored by third parties Without such processing, we may not be able to ensure your continued enjoyment of part or all of our Services.

EEA Residents: Pursuant to EEA Data Protection Law, we process this personal information to satisfy our legitimate interests as described above.

  • To facilitate corporate acquisitions, mergers, or transactions

We may process any information regarding your account and use of our Services as is necessary in the context of corporate acquisitions, mergers, or other corporate transactions. You have the option of closing your account if you do not wish to have your personal information processed for such purposes.

EEA Residents: Pursuant to EEA Data Protection Law, we process this personal information to satisfy our legitimate interests as described above.

  • To engage in marketing activities

Based on your communication preferences, we may send you marketing communications to inform you about our events or our partner events; to deliver targeted marketing; and to provide you with promotional offers based on your communication preferences. We use information about your usage of our Services and your contact information to provide marketing communications. You can opt-out of our marketing communications at any time.

EEA Residents: Pursuant to EEA Data Protection Law, we process this personal information to satisfy on your consent.

We will not use your personal information for purposes other than those purposes we have disclosed to you, without your permission. From time to time we may request your permission to allow us to share your personal information with third parties. You may opt out of having your personal information shared with third parties, or allowing us to use your personal information for any purpose that is incompatible with the purposes for which we originally collected it or subsequently obtained your authorisation. If you choose to so limit the use of your personal information, certain features or SMART-FEED.CO.UK Services may not be available to you.

Information from Third Party Providers

From time to time, we may obtain information about you from third party sources as required or permitted by applicable law, such as public databases, credit bureaus, ID verification partners, resellers and channel partners, joint marketing partners, and social media platforms.

  • Public Databases, Credit Bureaus and ID Verification Partners:
    We obtain information about you from public databases and ID verification partners for purposes of verifying your identity. ID verification partners use a combination of government records and publicly available information about you to verify your identity. Such information includes your name, address, job role, public employment profile, credit history, status on any sanctions lists maintained by public authorities, and other relevant data. We obtain such information to comply with our legal obligations, such as anti-money laundering laws. Pursuant to EEA Data Protection Law, our lawful basis for processing such data is compliance with legal obligations. In some cases, we may process additional data about you to ensure our Services are not used fraudulently or for other illicit activities. In such instances, processing is necessary for us to continue to perform our contract with you and others.

 

Collection and Use of Information Collected Automatically

We receive and store certain types of information automatically, such as whenever you interact with the Sites or use the Services. This information does not necessarily reveal your identity directly but may include information about the specific device you are using, such as the hardware model, device ID, operating system version, web-browser software (such as Firefox, Safari, or Internet Explorer) and your Internet Protocol (IP) address/MAC address/device identifier.

For example, we automatically receive and record information on our server logs from your browser, including how you came to and used the Services; your IP address; device type and unique device identification numbers, device event information (such as crashes, system activity and hardware settings, browser type, browser language, the date and time of your request and referral URL), broad geographic location (e.g. country or city-level location) and other technical data collected through cookies, pixel tags and other similar technologies that uniquely identify your browser. We may also collect information about how your device has interacted with our website, including pages accessed and links clicked. We may use identifiers to recognise you when you arrive at the Site via an external link, such as a link appearing on a third party site.

 

Cookies

One method Smart-Feed.co.uk uses to collect data about your use of Smart-Feed.co.uk services is through the use of cookies (small files placed on your hard drive). These help to analyze visits to our services and help us to deliver a more useful final product. You can manage cookies through the settings of your internet browser. You can have the browser notify you when you receive a new cookie, delete individual cookies or delete all cookies.

 

Why We Share Personal Information with Other Parties

We take care to allow your personal information to be accessed only by those who really need to in order to perform their tasks and duties, and to share with third parties who have a legitimate purpose for accessing it. SMART-FEED.CO.UK will never sell or rent your personal information. We will only share your information in the following circumstances:

  • We share your information with third party identity verification services in order to prevent fraud. This allows SMART-FEED.CO.UK to confirm your identity by comparing the information you provide us to public records and other third party databases. These service providers may create derivative data based on your personal information that can be used solely in connection with provision of identity verification and fraud prevention services.
  • We may share your information with service providers under contract who help with parts of our business operations such as bill collection, marketing, and technology services. Our contracts require these service providers to only use your information in connection with the services they perform for us, and prohibit them from selling your information to anyone else.
  • We share your information with financial institutions with which we partner to process payments you have authorised.
  • We may share your information with companies or other entities that we plan to merge with or be acquired by. Should such a combination occur, we will require that the new combined entity follow this Privacy Policy with respect to your personal information. You will receive prior notice of any change in applicable policies.
  • We may share your information with law enforcement, officials, or other third parties when we are compelled to do so by a subpoena, court order, or similar legal procedure, or when we believe in good faith that the disclosure of personal information is necessary to prevent physical harm or financial loss, to report suspected illegal activity or to investigate violations of our User Agreement or any other applicable policies.

If you establish a SMART-FEED.CO.UK Account indirectly on a third party website or via a third party application, any information that you enter on that website or application (and not directly on a SMART-FEED.CO.UK website) will be shared with the owner of the third party website or application and your information will be subject to their privacy policies.

 

How Personal Information is Shared with Third Party Sites and Services

If you use your SMART-FEED.CO.UK Account in connection with the purchase or sale of other goods or services, the seller may also provide SMART-FEED.CO.UK with your shipping address, name, and/or email to help complete your transaction. This will only be done with your consent. The seller is not allowed to use this information to market their services to you unless you have agreed to it. If an order to SMART-FEED.CO.UK fails or is partial, we may also provide your seller with details of the unsuccessful transfer.

Please note that merchants you interact with may have their own privacy policies, and SMART-FEED.CO.UK is not responsible for their operations, including, but not limited to, their information practices. Information collected by third parties, which may include such things as contact details or location data, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

If you authorise one or more third-party applications to access your SMART-FEED.CO.UK Account, then information you have provided to SMART-FEED.CO.UK may be shared with those third parties. Unless you provide further authorisation, these third parties are not allowed to use this information for any purpose other than to facilitate your transactions using SMART-FEED.CO.UK Services.

 

How We Protect and Store Personal Information

We understand how important your privacy is, which is why SMART-FEED.CO.UK maintains (and requires its service providers to maintain) appropriate physical, technical and administrative safeguards to protect the security and confidentiality of the personal information you entrust to us.

We may store and process all or part of your personal and transactional information, including certain payment information, such as your encrypted bank account and/or routing numbers, in the United States and elsewhere in the world where our facilities or our service providers are located. We protect your personal information by maintaining physical, electronic, and procedural safeguards in compliance with the applicable laws and regulations.

For example, we use computer safeguards such as firewalls and data encryption, we enforce physical access controls to our buildings and files, and we authorise access to personal information only for those employees who require it to fulfill their job responsibilities. Full credit card data is securely transferred and hosted off-site by a payment vendor in compliance with Payment Card Industry Data Security Standards (PCI DSS). This information is not accessible to SMART-FEED.CO.UK or Smart-Feed.co.uk staff.

However, we cannot guarantee that loss, misuse, unauthorised acquisition, or alteration of your data will not occur. Please recognise that you play a vital role in protecting your own personal information. When registering with our Services, it is important to choose a password of sufficient length and complexity, to not reveal this password to any third-parties, and to immediately notify us if you become aware of any unauthorised access to or use of your account.

Furthermore, we cannot ensure or warrant the security or confidentiality of information you transmit to us or receive from us by Internet or wireless connection, including email, phone, or SMS, since we have no way of protecting that information once it leaves and until it reaches us. If you have reason to believe that your data is no longer secure, please contact us at the email address or the mailing address listed at the beginning of this Privacy Policy.

 

Contact and Newsletters

If you have given your consent, Smart-Feed.co.uk may contact you via the address, e-mail and / or phone number you provide on your account for marketing, surveys, news and/or similar initiatives.

 

Encryption of Data Traffic

SMART-FEED.CO.UK is committed to handling your Customer Information with the highest standards of information security. When your information is transferred over the internet, SSL encryption is used to ensure your sensitive data is not accessible to anyone on the internet.The data that is communicated back and forth between Smart-Feed.co.uk and your computer is encrypted with a 256-bit SSL certificate. This means no one can intercept the data stream between SMART-FEED.CO.UK and your device.

 

Governing Laws

Information collected through Smart-Feed.co.uk will be treated in accordance with current UK legislation and the EEA Data Protection Law.

Updated 24th May 2018

 Smart-Feed® VS Just Eat X
A quick comparison of cost with one of our main competitors shows how much you can really save. Although their pricing structure is different to ours a quick analysis shows just how much money you save once your company begins to become more successful.
Just Eat
Smart-Feed®
Saving
Setup Cost £699.00 £299.00 £400.00

Based on an average of £12 per order we have come up with the following calculations:

Monthly Comparison
Just Eat
Smart-Feed®
Saving
No. of orders per month Cost per month @ 12% commission Cost per month Estimated Annual Saving
60 £86.40 £99.99 £-163.08
100 £144.00 £99.99 £528.12
200 £288.00 £99.99 £2256.12
300 £432.40 £99.99 £3984.12
400 £576.00 £99.99 £5712.12
500 £720.00 £99.99 £7440.12
1000 £1440.00 £149.99 £15480.12
According to our research the average number of orders businesses receive online once they have established themselves is approximately 400 per month. From the table above you can see that using our system you will be saving £476.04 every month. That is an annual saving of nearly £6000!!! A cost most businesses cannot afford in these tough market conditions.